While reviewing our marketing activities, I realized that we had been measuring website performance mainly through conventional search rankings and visitor numbers. Those figures were useful, but they did not tell me whether AI assistants mentioned our business when someone asked for recommendations. I decided to investigate this separately and found the
https://www.rankspot.ai/free-tools/ai-visibility-checker on RankSpot. What appealed to me was the simple process: enter a website, review suggested buyer questions, select five prompts, and examine the results. I did not need to prepare a complicated spreadsheet or configure a tracking project before getting an initial answer. Once the check was complete, I could read the actual ChatGPT responses, see which brands were mentioned, and review the domains used as sources. This helped me think beyond whether our website had enough content and consider whether other trusted websites were discussing our business in a way that AI search could pick up. I also paid attention to the questions where competitors appeared but our company did not, since those could reveal topics worth addressing on our own site. The report gave me concrete examples to review rather than vague advice about improving visibility. I would not treat one result as a permanent ranking, because AI responses can change between runs, but it was a useful snapshot of our current position. I finished the check with a clearer idea of what to investigate, including content gaps, third-party mentions, and the sources that might influence future recommendations.